As Google rumors swirl, Groupon goes on buying spree
As speculation about Google’s ongoing acquisition discussions with Groupon hits a fever pitch, the daily deals site went out and did a string of acquisitions of its own. Groupon said Thursday it has acquired Ludic Labs, a San Mateo, Calif., startup that runs a self-service advertising and deals platform for local businesses.
Ludic brings with it a small staff — less than 50 people, according to Groupon’s spokeswoman — who will join Groupon’s staff of more than 3,000 people worldwide. Financial terms of the deal were not disclosed.